For generations, the car has been a symbol of freedom—the open road, independence, and control over your own path. For small business owners, franchising offers a similar kind of empowerment: the ability to build something of your own, supported by a proven system.
Cars are woven into American culture.
Cars.com reports that 85% of U.S. workers commute by car, underscoring just how central vehicles are to everyday life. They’re more than machines—they represent mobility, opportunity, and identity. The same is true for entrepreneurship. Owning a business isn’t just about making money—it’s about creating a future with freedom and self-direction.
Franchising makes that dream more accessible.
According to the International Franchise Association, franchising employs over 8 million people in the U.S. and contributes nearly $800 billion to the economy. It’s a model that combines the independence of ownership with the structure of a proven playbook.
At Colors on Parade, our franchisees enjoy the best of both worlds. They get to be local leaders and entrepreneurs in their community while benefiting from national brand recognition, training, and technology. They’re small business owners who don’t have to go it alone.
Just as a car gives you the keys to explore life on your own terms, franchising gives entrepreneurs the keys to opportunity. Together, they embody the American Dream: independence, control, and the chance to move your life forward.