As a franchise owner, you know that building visibility and engagement are essential to your business’s success. One of the most effective ways to do this is through social media. Here, we will share tips to help you better use social media to promote your franchise location. With the following strategies, building franchise visibility and engagement with social media you can enhance brand awareness and promote customer engagement, leading to increased sales and profits.
1. Choose the right social media platforms:
Start by identifying which social media channels your target audience is using and create profiles for your business on those sites. Remember, it’s better to have a strong presence on a few platforms than a weak one across many. LinkedIn, Facebook, Instagram and TikTok are popular options.
2. Post regularly:
Posting regularly ensures that your brand remains visible to your audience. Create a schedule and stick to it. Consistency is key for building a robust social media presence. You can also use the built-in scheduling features on sites like Facebook or third-party apps like Hootsuite and Buffer.
3. Develop a content calendar to create and follow a strategy:
Before plowing ahead with social media posts, develop a content calendar. Plan out what topics you will cover over time, including promotions, events and relevant industry topics.
4. Vary the content types:
Keep the content varied by mixing videos, blog posts, pictures and polls. Your fans will want to see a mix of content to keep them interested. People love video content on social media, so consider creating short video content.
5. Be consistent with branding elements:
Ensure that all your social media pages, including the main website and email, share consistent branding elements. This includes your logo, color scheme and tagline.
6. Respond to comments and messages promptly:
Monitor your social media profiles and respond to feedback promptly. This communication is two way and you can use social media interactions to gather customer opinions and feedback that can improve your services.
7. Encourage participation with contests, promotions and surveys:
Interact with your audience by offering contests, promotions and surveys catering to their preferences. This will help to keep them engaged and an engaged customer is an active and loyal customer.
8. Don’t forget to use hashtags:
Hashtags are an excellent way to get in on broader conversations and showcase your brand message to a wider audience. Use brand-specific hashtags and hashtags relevant to the industry to attract new followers and drive more engagement.
Franchisors typically offer support with social media initiatives, including developing content calendars, social media profiles and digital marketing strategies. However, creating your own strategy is a smart way to carry out the brand message and showcase unique attributes of your location. Social media platforms are excellent resources for enhancing franchise visibility and engagement. Our franchise Colors On Parade provides support and advice on using social media to boost your franchise. For more information about opening a Colors On Parade franchise, give us a call at 1.800.7.COLORS.