If it feels like there are more delivery vans and branded trucks on the road, you’re not imagining things. E-commerce growth has created a surge in delivery vehicles and commercial fleet vehicles nationwide—and that trend is only accelerating.
According to Statista, e-commerce sales hit $1.1 trillion in the U.S. in 2023, driving demand for delivery services. Fleet vehicles are now one of the fastest-growing categories in the automotive sector. Global Market Insights projects the fleet management industry will exceed $150 billion by 2035 as businesses expand and optimize their delivery operations.
But with more vehicles on the road comes greater visibility. Each van or truck is a moving billboard. When a delivery vehicle shows up dented, scratched, or in poor condition, it doesn’t just affect appearance it affects brand perception. In fact, Consumer Reports notes that consumers are more likely to associate visible wear and tear with poor quality, even when service is reliable.
That’s why maintaining the appearance of fleet vehicles is about more than cosmetics it’s about reputation. Businesses that keep their vehicles clean and damage-free send a message of professionalism and care.
At Colors on Parade, we help companies achieve this without downtime. Our mobile cosmetic repair service allows fleets to stay on the road while still looking sharp. It’s a cost-effective way to keep vehicles in like-new condition and extend their useful life.
In the competitive world of e-commerce and delivery, every impression matters. For companies relying on delivery vehicles and fleet vehicles, appearance is part of the brand experience and customers are paying attention.