In 2012, a survey conducted by Auto MD stated that 85 percent of women dislike going to a car dealership more than going to the dentist. The survey also found that 83 percent have felt overcharged for services at a dealership or repair shop. Currently, women are responsible for close to 60 percent of all final purchases on a car lot. This means that dealerships must familiarize themselves on the needs and characteristics women possess in order to successfully build a relationship with them. What can you do to make this experience more enjoyable for your female customers? Read More…..
