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Yes, Your Car Color Matters… Here’s Why

There are a few factors to consider when choosing your car color. While some people might choose based on their favorite color, there are other important things to think about.


Did you know that car color can affect safety? Dark colors can be harder to see in low light conditions, so it’s important to be aware of your surroundings when driving at night. Light colors such as white, silver and light gray are the best for safety and are most visible in a majority of cases. The only case where these colors are not the safest is during heavy fog.


When choosing a color, it’s also important to think about how much maintenance your car will need. Dark colors can show dirt and dust more easily than lighter colors, so they may require more frequent cleaning. Lighter colors may also be better for hot climates, as they can reflect the sun’s heat. Darker colors can also show dents and scratches more easily than lighter colors in many circumstances.

Resale Value

Another thing to consider is resale value. A number of studies have found that certain colors are more popular than others when it comes time to sell a car. Neutral color cars have the best resale value. The top five colors were white, black, silver, gray and some shades of blue. So if you’re planning on selling your car in the future, it might be worth choosing one of these colors.


Car color can also affect how likely your car is to be stolen. Like dealerships, car thieves choose colors that sell well. This means that the same neutral colors that give you a good resale value are also the same colors most likely to be stolen. Again, those colors are silver, white, gray, black and blue.


This is where your flashy colors come in. While they don’t fetch the same value at resale, cool and flashy colors might have additional features that neutral color cars don’t have. Many manufacturers reserve flashy colors for cars with special features to help them sell better. The most common flashy colors are red, blue, green, orange, purple and gold. If you are after the cool factor, you can go for these flashy colors but just know that they are harder to sell when you’re ready to trade.

So, what’s the bottom line? Yes, your car color matters – but it’s important to think about all of the different factors involved before making a decision. Ultimately, the best car color is the one that makes you happy!